Branding Tips for Entrepreneurs.
It's one of the most important, if not the most important creative decisions you'll ever make.
1) Fools rush in.
Elvis said it best. Branding takes time and many many iterations until you get it right.
Whether you're developing or redeveloping, take your time. Use your friends, staff, coworkers, grandmother, whoever to bounce your ideas off and get their feedback.
2) Immature poets imitate; mature poets steal; bad poets deface.
T.S. Eliot said it, and Picasso stole it. The same thing can be said when it comes to creating your brand design.
The full T.S. Eliot quote is: "Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn.”
Look at your competitors branding and see what it is that they've done correctly and what's resonating most with their customers then make it better and unique. Weave it into your brand.
3) Don't get married to your hand.
A famous poker player said it and we live by it.
You may be one of the lucky ones and feel that you have nailed your brand design right out of the starting gate. If this is you, please take this opportunity to step back and look at it from all angles. Don't get married to your first hand, go all in, and lose the pot.
4) Live by the standards you've set.
Follow your brand standards as if they are the air you breath.
And make sure that anyone you trust to use your brand does the same. Don't let anyone dilute it.
5) Your brand is not the star, your customers are.
Remember, it would be a lonely and sad world without your customers.
Make sure your brand and it's mission reflects your customers needs, wants and desires. They are the real stars in your sky,
My Favourite Brand Guru.
If you read one book before you start your brand journey, and I recommend you read many, make sure one of them is written by Donald Miller from Story Brand.